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課程名稱 |
文化與創意產業
Introducing the Creative Industries |
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開課學期 |
109-1 |
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授課對象 |
管理學院 國際企業學研究所 |
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授課教師 |
林真宇 |
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課號 |
IB5090 |
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課程識別碼 |
724EU9860 |
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班次 |
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學分 |
2.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期四7,8(14:20~16:20) |
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上課地點 |
管一203 |
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備註 |
本課程以英語授課。
限學士班三年級以上
總人數上限：30人
外系人數限制：10人 |
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課程簡介影片 |
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核心能力關聯 |
本課程尚未建立核心能力關連 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
The Department of International Business, NTU
Time: Thursday (7-8)
Instructor: Dr Chen-Yu Lin (林真宇)
Teaching Assistant: Vicky Yang (楊凱貽)
Credit: 2 |
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課程目標 |
• Understand the concept of “creative industries” and “cultural industries”, how they are shaped, as well as how they are shaping the world
• Understand unique aspects of the creative industries compared to traditional sectors, including the opportunities and challenges
• Understand how government policymakers and international organizations work with the creative industries locally, nationally and globally
• Understand the intersection of creativity and commerce and gain insight on how to manage creativity and innovation and profit from these ideas
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課程要求 |
MODES OF DELIVERY
Lectures and Seminars (80-minute lecture + 20-minute discussions each session)
ASSESSMENT
The First Assessment: 10-minute oral presentation + A 350-word abstract [35%]
1. Choose one individual artist or creative organisation as a case study and analyze one of the following aspects critically:
a. The relationship between business and art
b. Creative labour and work cultures
c. Institutions and ownership
d. Financial structures
2. Analyze the concept of “policymaking” in relation to “creative industries” or “creative economies” of a country of your choice and assess the impact of these policies on different stakeholders.
The Second Assessment: Essay (3000-word max.) [45%]
1. Analyse the creative practices of a creative artist or institution of your choice. Explain how these are relevant to any of the following concepts: “cultural industry”, “creative economy”, “creative industry”, or “creative cluster”.
2. Choose one city in Taiwan to assess its potentials to develop as a “creative city” by examining relevant cultural policies, developments, or events.
3. Provide a case study of the historical development of a creative cluster of your choice, and analyze its economic, social and cultural impact.
Seminar Worksheets [20%]
Records of group discussions (online or offline, depending on topics)
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
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指定閱讀 |
Davies, R. and Sigthorsson, G. (2013) Introducing the Creative Industries: From Theory to Practice. New York: SAGE Publications.
Flew, T. (2012) The Creative Industries: Culture and Policy. New York: SAGE Publications.
Hesmondhalgh, D. (2019) The Cultural Industries (The 4th edition). New York: SAGE Publications.
Jones, C., Lorenzen, M. and Sapsed, J. (eds.) (2015)The Oxford Handbook of Creative Industries. Oxford: Oxford University Press.
Lim, L. and Lee, H-K. (2019) Routledge Handbook of Cultural and Creative Industries in Asia. London and New York: Routledge.
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參考書目 |
Cohen, S. (2005) ‘Country at the heart of the city: music, heritage, and regeneration in Liverpool’, Ethnomusicology, 49:1, pp.25-48.
Gamble J. and Gilmore, A. (2013) “A new era of consumer marketing? An application of co-creational marketing in the music industry”, European Journal of Marketing, 47 :11-12, pp. 1859-1888.
Hesmondhalgh, D. and Meier, L. (2015) 'Popular music, independence and the concept of the alternative in contemporary capitalism' in James Bennett and Nikki Strange (eds), Media Independence, Abingdon and New York: Routledge.
Kagan, S. and Hahn, J. (2011) Creative Cities and (Un)Sustainability: From Creative Class to Sustainable Creative Cities, Journal of the Centre on Governance, 3: 1-2, pp.11-27.
Lee, N. and Rodriguez-pose, A. (2014) Innovation in Creative Cities: Evidence from British Small Firms, Industry and Innovation, 21:6.
O’Reilly, D., Larsen, Gr. and Krzysztof. K., (2013) 'Music as Product' from Music, Markets and Consumption.
Oxford: Goodfellows.
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評量方式
(僅供參考) |
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週次 |
日期 |
單元主題 |
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第1週 |
9/17 |
Introduction to Creative Industries: The Global Approaches |
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第2週 |
9/24 |
The Cultural Industries: Since the 20th Century |
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第3週 |
10/01 |
[Off] |
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第4週 |
10/08 |
Hollywood and the Film Industry (Workshop: Tsai-Yi Iris Wu, Founder of Ambidio) |
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第5週 |
10/15 |
Policy: Copyright |
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第6週 |
10/22 |
Policy: Marketization of Telecommunications and Broadcasting |
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第7週 |
10/29 |
Creativity and Commerce, Organization and Labour |
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第8週 |
11/05 |
The Creative Economy, Ownership and Financing Structure |
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第9週 |
11/12 |
Assessment 1 [Oral Presentation] |
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第10週 |
11/19 |
Assessment 2 [Oral Presentation] |
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第11週 |
11/26 |
Digitalization: The Global Music Industries |
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第12週 |
12/03 |
International Models of Creative Industries Policies |
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第13週 |
12/10 |
Creative Clusters, Spaces and Cities: UNESCO Creative Cities Network |
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第14週 |
12/17 |
Cultural and Creative Industries in Asia: Taiwan |
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第15週 |
12/24 |
Cultural and creative industries in Asia: South Korea and Japan |
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第16週 |
12/31 |
Summary |
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第17週 |
1/07 |
Concluding Remarks [Essay due] |
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